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Friday 9 December 2016

Steps To Establishing A Great Bakery Helen GA

By Carol Moore


Without a doubt, it is not easy to start a business from scratch and watch it turn into a profitable venture. A large number of startups actually fold up even before profits are generated. However, your business should prosper provided you take the right steps towards ensuring it does not run aground. If you plan to establish a profitable bakery Helen GA, these guidelines should steer you towards attaining your vision.

To begin with, you should come up with a detailed business plan. This is a documentation that captures every important detail about your venture with a view to establishing its viability. When drafting it, ensure you indicate what your intended source of capital is and how you intend to generate revenue.

It should also outline the business model you plan to operate on. This essentially means giving details about your intended customers, work hours and the probability of hiring personnel. While many upcoming entrepreneurs are unfamiliar with venture funding, you should remember that the lenders you approach will ask for a study on the viability of your venture before agreeing to fund it.

Thereafter, try to think of the type of enterprise you would like. Although bakeries come in different forms, two primary forms stand out. You can either start a restaurant type venture where customers place their orders and sit as they wait to be served or simply open a shop like enterprise. The important thing is your preference and the varying dynamics in play.

While a restaurant type bakery will require more employees, it is likely to draw more customers. In the long term, your brand will get known within Helen, GA. With a shop like system, you are likely to rely on customers who are merely passing by. In a way, your business will not establish a real connection with clients. In business, it is always better to choose loyalty over quick bucks. A loyal customer is likely to refer his or her friends to you, growing your business in the process.

Researching on market dynamics before choosing a location is important as well. It would undoubtedly be imprudent to go for a spot that has numerous competitors nearby. Your chances of scoring customers will be pretty slim. This is because they may already be in sight their favorite bakeries. To safeguard your business interests, choose a location with few similar entities.

If your intention is to locate your premise along a particular street for example, ensure you know what businesses are lined up along it. Also check on traffic density. A densely populated street would be a good spot. It guarantees access to lots of potential customers. If you have no option other than basing next to competing entities, research about their offers. Next, come up with counteroffers for their loyal customers.

Lastly, identify the types of baked goods you want to sell. They could be cupcakes, bread, cookies or sandwiches. Alternatively, you could bake all of them and specialize in selling them. However, this is inherently dependent on how skilled you and your employees are. Some renowned bakeries also prepare coffee. Just find out what your niche is and with time, your enterprise will prosper.




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