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Thursday 7 December 2017

How To Become A Successful Global Concentrated Passion Fruit Juice Supplier

By Cynthia Turner


The global processed food industry is worth billions of dollars. Therefore, anyone willing to put in the right effort can join the industry and make lots of cash. Here is how you can start out as successful concentrated passion fruit juice supplier.

Decide on your market approach. When looking for the right people to sell your products to, determine the kind buyers you want to work with. Narrowing down your search to a few leads is a good way of increasing your success rate. There are many options available to you in this regard. These include selling directly to retailers or individual traders. Still, you can sell to distributors and packers.

There are numerous standards that food item suppliers need to comply with. In the United States, the Food and Drug Administration set the safety regulations that every food product must comply with. Therefore, you need to research all the rules and laws that you have to abide buy if you have to sell to your target market. Still, you need to liaise with quality control managers of your potential buyers to understand their expectations.

It is also important that you offer reliable specifications with regards to the fruit concentrate you produce. You need to note that when you close any deal, the product specifications included in such a deal are binding. Still, you should ensure that every ingredient that goes into your product meets legal requirements. Some of the things to include when coming up with specifications include product purity, grade, moisture level etc.

Communicate your brand. You are advised to develop a brand for your business. This is particular important when seeking to create reach out to a wider target market. You can develop your brand in many ways that include consistently communicating it through social media platforms. Still, you need to have a professionally designed business website. Making use newsletters, business cards, letter heads and emails is also encouraged.

You also have to set your prices accordingly. There are many factors that come into play when you are deciding on reasonable prices for your products. For example, you need to look into your inputs that include cost of raw materials, labor, energy, rent etc. Additionally, you need to consider what your competitors are offering for similar juice concentrates. To be competitive, especially when starting out, charging a little bit lower is recommended.

Other ways of marketing your products include using the best packaging and transport methods. Juice concentrates are normally traded as aseptic. This basically means that they have to be sterilized and kept under ambient temperatures. Still, you can transport them in frozen form. Most buyers value person contact. You should therefore take your time personally meet with your buyers, irrespective of your busy schedule.

To get repeat or regular customers, you need to understand them properly. Business cultures differ throughout the world. This means that you need to understand the kind of people that you are dealing with. Having such understanding can really help you adapt the style of your venture to be most suitable to them. Finally, you should ensure that no matter what happens, you deliver as per your promise.




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