There is nothing particularly original about advertising deeply discounted prices during slow hours at bars and pubs. Creating the right kind of atmosphere that attracts your regular customers, and brings in new ones, requires some thoughtful strategies though. Failing to plan strategically could cost you money in the long run instead of creating new revenue streams. You won't stay in business that way. Creating the kind of happy hour Grapevine TX business owners will emulate begins with an understanding of the reasons you're doing this in the first place.
Of course the reason to open your doors for the limited time event is to increase bar sales. In order to do that you have to be prepared to offer buy one, get one free drinks, discount drink prices, and offer drink and meal combos. This should attract new customers and bring in the regulars even more often.
Discounts on meals and drinks are going to do more than make bar sales jump. They will increase revenue because there are more food items being sold. Opening early for cocktail hour is a great way to reinforce your brand and add to your customer base.
Just discounting drinks isn't enough. You have to price them right. When you are reducing the price in one area, you naturally have to raise prices in another. If you don't do that, you won't be maximizing your sales. You want to increase the price of the best selling items at the same time you are offering free, or two for one, drinks. There are tables you can use to determine how to set the most effective prices.
You will find that creating a special happy hour menu is worth the extra cost. The menu should include combinations of drinks with food that has high profit margins. Your menu needs to offer items that are only available during these special hours. When you do that customers will be even more apt to frequent your bar during these hours.
You will miss an important audience if you forget to include the non-drinkers in the crowd. They enjoy relaxing with their friends and will appreciate the opportunity to order something of their own. You might discount appetizers in combination with a free mocktail for instance.
You have to know who your audience is. You need to cater to your regulars with your strategies first rather than focusing on getting new customers. If you entice the regulars, the new business will follow. You should consider who the people are who are coming to your bar or pub. They may be corporate types who work nearby. They may be young people who are on the prowl for the coolest place to party. Once you pinpoint your audience, narrow in on what will bring them in.
Your servers have to know how to upsell. Servers are a critical part of your success. They have to be ready with suggestions when your customers are ordering. Servers should be trained to point out the high profit margin food items without pushing them on the clientele.
Of course the reason to open your doors for the limited time event is to increase bar sales. In order to do that you have to be prepared to offer buy one, get one free drinks, discount drink prices, and offer drink and meal combos. This should attract new customers and bring in the regulars even more often.
Discounts on meals and drinks are going to do more than make bar sales jump. They will increase revenue because there are more food items being sold. Opening early for cocktail hour is a great way to reinforce your brand and add to your customer base.
Just discounting drinks isn't enough. You have to price them right. When you are reducing the price in one area, you naturally have to raise prices in another. If you don't do that, you won't be maximizing your sales. You want to increase the price of the best selling items at the same time you are offering free, or two for one, drinks. There are tables you can use to determine how to set the most effective prices.
You will find that creating a special happy hour menu is worth the extra cost. The menu should include combinations of drinks with food that has high profit margins. Your menu needs to offer items that are only available during these special hours. When you do that customers will be even more apt to frequent your bar during these hours.
You will miss an important audience if you forget to include the non-drinkers in the crowd. They enjoy relaxing with their friends and will appreciate the opportunity to order something of their own. You might discount appetizers in combination with a free mocktail for instance.
You have to know who your audience is. You need to cater to your regulars with your strategies first rather than focusing on getting new customers. If you entice the regulars, the new business will follow. You should consider who the people are who are coming to your bar or pub. They may be corporate types who work nearby. They may be young people who are on the prowl for the coolest place to party. Once you pinpoint your audience, narrow in on what will bring them in.
Your servers have to know how to upsell. Servers are a critical part of your success. They have to be ready with suggestions when your customers are ordering. Servers should be trained to point out the high profit margin food items without pushing them on the clientele.
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