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Monday 17 June 2019

Women And Craft Beer At Dames And Dregs

By Brenda Wagner


The name Dames and Dregs may mean nothing to most people though those whom attended the first female powered brewing festival in Atlanta will most likely be hearing it on an annual basis. For, it is the title of the first ever festival to showcase the female presence in the brewing industry. As such, the festival focuses attention on women and craft beer.

The festival, aimed at empowering the female population, presented a number of craft brews created by women along with a community discussion related to business and brewing. In addition, according to one brewer from Atlanta's Second Self Brewery, the event was much different and provided a breath of fresh air compared to other festivals in the area which are organized, promoted and sponsored by a rather bro culture.

Through the formation of a national organization of female brewers known as the Pink Boots Society in 2007, women are now showing the importance of the female presence in the brewing industry. While sixteen members founded the organization, there are now over 2,500 members nationwide. As such, these individuals have made it clear that there is a major interest in brewing and the industry at large.

Another interesting aspect of these female brewers is the name given to the products which are created. For example, one double IPA is titled Sufferin Till Sufferage, a brew created by two female brewers from different brew houses, Zuri Coleman of Second Self and Christine Stevens of New Realm Brewing Company.

When Coleman first started working at Second Self in 2015, there were very few females working in the industry. Now, more female brewers than ever before are working in local and regional breweries. As a result, Atlanta now has enough female brewers that it has established a local chapter of the Pink Boots Society.

One establishment, the Porter Bar which opened in Atlanta in 2008 fulfilled a long time dream for co-owners. For, the two always had a dream to provide a drinking establishment which would draw as many women as men. In order to meet such goal, the co-owners maintain a stock of over 800 beers, including a few micro-brews and beers crafted by female brewers.

It is believed that the lack of a mature craft and micro-brew scene in the city has been extremely beneficial to women interested in the business. For, since the majority of bars and restaurants still primarily serve corporate beer, women actually have a better chance of getting product to market in Atlanta than in other areas.

While there are still challenges for females involved in the industry, one of the biggest is to get more female consumers to drink beer. For, most have been accustomed to drinking wine while male counterparts often prefer corporate or micro-brews. As such, those now working to create interesting brews and titles are hopeful that one or both will attract more female customers in the future.




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