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Monday 21 January 2013

Enhancements in Custom Flavors and Developments in Fragrance Technology

By Sandra Sikes


Consumers easily get bored with products, and producing companies are constantly searching for ways to repackage the same old products to increase their mass appeal. The most effective way to do so is to add creative flavor and attractive fragrance to such products through experimentation with a touch of inspiration and imagination. Some products that use increased custom flavor are beverages, oral care products, medicines and cosmetics like lip balms and lipsticks. The addition of concentrated fragrance to products like air fresheners, home cleaning products, body care and pet care products like soap and shampoo is quite common. Flavors and fragrances now are combined into a product for an overall satisfying consumer experience.

Advantages of Adding Flavor and Fragrance to Products:

When custom flavor is added to beverages, the sweetness content is elevated to a more desirable degree. Additionally, custom flavor helps smooth out the concentrated alcohol flavor from alcoholic drinks, and it also helps enhance the taste of seasoning, condiments, sauce and soups. Adding fragrance ingredients and flavor ingredients also serve to mask unwanted smells and tastes caused by other essential ingredients. Adding fragrance to an item can mask offensive odor or any unpleasant smell caused by primary ingredients. Some flavors such as mint, coffee, cocoa and special fruity flavors are specially used to impart freshness. Mixing these flavors for scents that evoke nature can work amazingly for certain items.

Why a Creative Flavors Company Is Important:

While many manufacturers already have an idea of what flavors and/or scent they desire to incorporate in their products, they are often ill-equipped to achieve their desired result. They can give their custom flavor or fragrance requirements to a custom flavors supplier or creative fragrance company that has expertise in creating innovative smell and taste profiles, with the following advantages:

* These companies have state-of-the-art tools including a dedicated research and development laboratory for creating special flavors and fragrances; these tools are too expensive for many manufacturers. Most manufacturer's labs are limited in capacity, and consequently are unable to handle mass production, while larger creative fragrance or creative fragrance suppliers have pilot plant facilities and can cater to big, bulk orders.

* A creative fragrance manufacturer will have a team with a heightened sense of smell on board, while a flavor enhancement company will supply expert advice for creating winning tastes to make products move.

* A custom fragrance supplier or flavor manufacturer will conduct market research to analyze buying trends and comprehend consumer preferences. They often know which kind of flavor or fragrance functions best for a particular product.

* Their complete knowledge also allows them to strictly follow product regulations in a special industry.

Competent flavor or fragrance companies have established a collaborative working process that enables staff to make informed suggestions following exhaustive research. Product samples that emerge through consistent and ongoing meetings are presented for review, and both companies can monitor the quality of work to ensure that a flavor or fragrance fits the product and that the revamped product itself will become a hit in the market.




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