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Sunday 25 January 2015

Tips To Help You Start A Cake Shop Elizabeth, NJ

By Janine Hughes


You have always wanted to be self-employed, but you do not have a specific business in mind. Then, you need to consider venturing into the pastry industry. The cake business is one of the fastest growing industries in the hospitality industry. The tips on key considerations when starting Cake Shop Elizabeth, NJ inhabitants would find invaluable.

Look for a suitable location for the shop where demand for cakes is high. You can carry out an investigation to establish your market. Assess the competition from other sellers, supply and the rental charges. Inquire with the regulations to comply with in order to establish the business. The location will greatly determine the success of the business.

Register your pastry business. This involves registering the business name. You can do your business registration online. Online is a one stop, time saving and quite effective. You can as also register with a local agency. After registration, you need to claim your certificate of registration.

You need to develop good baking skills. For you to get and retain customers, your products need to be outstanding. Keep pushing and equipping with new baking skills. Let your friends and family taste your cakes and give you the feedback. Use it to improve the quality of pastry. This will help you know if you are on the right track. They can also help you identify areas that need some help.

Do research on baking of cakes. There is a lot of information in the Internet and magazines on pastry. Pay attention to key information on ingredients. For a starter to be able to compete in the market, study the prices by other bakers. You will require fixing a reasonable price. However, do not under price your products. You would rather set high prices and reduce gradually as the businesses grow.

To reach a large number of customers, use the Internet to advertise your cakes. It is the most effective and efficient way in marketing. Display quality photos to show your products and prices by creating a website. Also, involve your friends and colleagues to help advertise especially in the social media. These are easy to use and an effective marketing tool. Do not forget to ask for advice from experts. Many will be willing to share their secrets.

Go by the tastes and preferences of the consumers. Remember cakes vary in many aspects like size, shape, color and flavor. To stay relevant in the market, gather information on what your customers prefer. Decide on your specialization for either cerebration cakes like weddings or anniversaries. Device a unique packaging, branding and spend time sourcing ingredients. You need to hire trustworthy suppliers of cake boxes, stands and decorations. This will help reduce expenses.

Hiring the right personnel will determine the success of your business. Look for persons of good reputation to contract. They should be qualified and with experience in a pastry. You will conduct interviews to get the right employees. Discuss the mode of payment and the amount pay before hiring. In addition, allow your employees to be aware of the conditions of service.




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