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Saturday 11 June 2016

The American Food Network Rise

By Scott Nelson


This is a basic cable and satellite television channel that was operates both in the and other parts of the world airing food and cooking related programs . It was among the first international television channels that had programs related to cooking. The American Food Network has been having an increasing viewing and by 2015 America alone had over 96 million viewers.

It was developed in the early 1990s as the TV Food Network but has changed its brand name to the Food Network. It has got two distinct ownerships; that is 70% by Scripps Network Interactive and 30% by Tribune Cable Venture though Scripps Network mainly directs it.

In ensuring that they tap the maximum out of their targeted audience, they opted to have two different categories of their programs. One is the Food Network in the Kitchen, which is only aired during the day that is directly related to foods and cooking. Also, there is the Night time show aired at night involving exceptional entertainment food related programs.

It has been maintaining their excellent organisation by coming up with exciting programs ensuring that their viewers are always increasing. They have special programs that enlighten their audiences on different recipes from different parts of the world. Most viewers have been using such programs to learn how to cook.

Also, there are programs that are hosted by special chefs who can showcase their skills in preparing the standard types of foods using different techniques. Since all the views are households, such programs have enabled them to make the ordinary food kinds that they eat to be more appetizing after eating them for long.

The viewers of their programs have been changing over the years with most of those watching them these days not interested in cooking the meals but because of their like for healthy foods. This is why the management opted to increase the number of other food-related programs which are aimed at entertainment and not cooking which are the ones aired at night.

Cooking competition programs have led the ranks of the entertainment programs on Food Network. These programs are very competitive with the winner receiving a grand prize. Several cooks are made to compete by preparing a meal using given ingredients over a given time span with the judges there ready to determine who is the best.

These competitive programs had managed to amerce large viewers including men who were represented by very few of their kind. This has been due to the fact that they introduced documentaries on the culinary arts and reality shows that showcase foods and cooking. Owing to this, the management opted to increase the number of such programs. Such programs included it, Star guy, Guys Grocery Games among many others and by 2015 they have 16 such programs compared to only 2 in 2005.

This channel also airs reality shows related to food and cooking and also documentaries majoring the same theme. As though this is not enough, this television channel established a video game for their young fans known as Cook or Be Cooked directly related to cooking. There are also several sister channels that are related to Food America increasing their market and eventually their continued rise in the industry.




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