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Saturday 25 May 2013

Food Fundraisers And Their Contribution To Our Society

By Tisha Greer


The products that have their maximum contribution in the Gross Domestic Product of a country or its annual trade balance are the foodstuffs. Food stuffs are recognized as our need rather than our want. It means we can not live without consuming it. We all are familiar that we consume much of our income on foodstuffs as compared to the needs such as our shoes or clothing. The major thing that attracts us towards this food is its taste that we can not forget, once we have tasted it. We all know that food can not last for long, in our belly but we still consume our capital upon it. That is why, the food fundraisers try to meet their expenses and increase their profit by collecting funds from the citizens.

Thousands of firms related to the manufacturing of foodstuffs exist in this world. These are always producing wide product range and have only one motivate that is to earn maximum amounts of profit. This profit can help them in many ways for example; this can help the firm to meet daily expenses and to use this as retained profit. With its help, a firm may also be able to expand in next years.

Sometimes, these firms think about doing something very enormous that may help them to win the consumer's heart. To win the hearts of all the citizens, they may do something different that may be known as a social responsibility. For instance, the firm may contribute some amount to the institutions that take care of poor or needy.

For this, they act as fundraisers. They may go to very person's house, travel through the streets and knock each and every door to know people about what reason they are collecting funds. For this, they also start to give their ads on the television.

After the funds have been collected, this is considered as a source of income and finances both. As we all know that these firms spend much of these collected funds for the reason they have stated but we are unaware of the huge amount left behind.

All the people who give funds to these fundraisers know that this firm desperately needs some finance to help others. Whenever some people knock the doors and ask for the funding, citizens give them so that the company can achieve the goal. The final result is the huge amount of funds collected by the firm.

After the collecting is completed, these firms perform their job or their duty and spend the maximum amount for the purpose it has decided. This aim is the same as the advertisements are showing on televisions. When this job has been completed, the company has a big advantage. Now, it will have a better brand image in the citizen's eyes. This will help them to compete with its rivals.

This amount collected by the food fundraisers is used for the betterment of some people such as donating it to the orphan's institute so that they may live higher standard of living. But the main thing is that this technique is mostly used to maximize the firm's profits.




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