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Monday 15 December 2014

What Chocolate Business Cards Should Contain

By Lucia Weeks


Sometimes, the reason why you fail to pull the attention of your market towards you is the lack of a more captivating means to promote your product or company. There are many things that fights for the attention of your potential clients. So if you do not make some effort to prove that you deserve their attention, then you will of course lag behind the game.

For employers, business cards are important part of their day to day transactions. And now that graphic design and affordable printing has become more accessible, it is easier for one to design his own. At present a popular style known as chocolate business cards are used by many not only to add a unique touch to the card but also to encourage people to actually look at its contents.

The great thing about this style is they are catchy. With their chocolate inspired colors, anyone will find it hard to turn away their attention from it. But focusing on the design and the aesthetic appeal is just one factor. You will have to strategically incorporate the following information to make the best out of these business materials.

First is the name of your company. If you have a logo which is recognizable as much as the name, then go ahead and include it. This is vital since it represents your business as a whole. Most people would associate a good product to the company and not to the person who sold it out to them. Be sure to promote your company name well.

Name and job title. After presenting the company that you belong, the next thing a client will look into is your name and job title. The common placement for this information is below the company name. However, if you think there is a better positioning for it to make it more visible then go ahead.

Three is the address of your office. Giving this card to a client is a sign of goodwill and an indication that you are willing to do business with him. Therefore, it is only right that you provide an information on where you are operating. If he is interested, he may want to drop you a visit.

Four is your contact number. Usually, the one that you provide here is a number to your office. But this only works if you have a secretary who will take note of every calls that will come to your office. If however you work independently, it is best to provide a working number which you can directly attend.

Email address. Now that a lot of transaction are done online, it is only right to give your clients the avenue to connect with you through that platform as well. Email is the quickest and the most common portal to connect with business partners anywhere at anytime. It is common for some to have multiple emails for different purposes. Print the ones that you use for transacting with clients.

Chocolates are not just goof for enjoying a nice conversation with family and friends. If you use it right, it can also pull your customers attention right to you. The next time your company decides to print something, consider this idea as an option.




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