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Saturday 24 September 2016

Points To Help You Market Happy Hour Specials In Bethesda MD

By Jason Collins


As the week unwinds, many people anticipate to spend the better part of the evening eating and drinking after a tiresome day at work. At times, the cafeteria may have a few guests or none at all except the workers during such times. Conducting intense marketing of your Happy Hour Specials in Bethesda MD is a good way to increase the food and beverage sales.

Studies indicate that more than twenty percent of workers in the U. S, especially the youth, look forward to such time of day, to relax as they enjoy good foods and drinks. This offers you the opportunity to market your restaurant. In fact, adequate promotion becomes an asset because it raises your profit margins.

For your promotion to bear fruits, make use of the internet. Millennials in Bethesda, MD form a part of the market that is attracted to a trendy and distinct area. They go for what suits this taste. Therefore, add a touch of such qualities to your bistro and advertise it on social media. This way, you communicate to the intended market.

Lowering the prices against food and beverages in the menu is an effective way of converting the quiet hours into a buzz of activities within the area. Almost fifty percent of those who hold evening specials with high regard are lured by low price tags on foods. Affordable food and beverages motivate them to enter a particular cafeteria after a busy time at work.

Make the wishes of guests your command. It is critical to know the type of clientele that visits the eatery. They are the king. Therefore, know their needs and wants and what they prefer taking. This knowledge should inspire the way you create an appealing menu that is in line with their habits and character.

Offer lucrative deals on collective visits. It is almost impossible to find a guest entering a particular food and beverage service establishment as a single person. A good number of them come in accompanied by their friends from work or relatives. By giving a group discount on an appetizer platter, for instance, you allow them to feel appreciated and welcomed. Such group deals bring in more group visits.

Anyone who knows what evening specials are can concur that the evening is usually a much awaited time. Meeting their high anticipation is challenging. However, planning ahead and training your staff to view this time as an ongoing course is key to make you serve the client better. For instance, if you offer dinner, then discuss with your team on what to offer way before time. Planning makes the service seamless.

To have a competitive advantage above other restaurant in terms of sales, try to give your clients a chance to have nighttime happy hour. Some people may not have the chance to attend the evening specials because they have to attend to other stuff. If you wish to accommodate them into the experience as well, offer night dining hours. This will bring more business than you can imagined.




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