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Wednesday 26 June 2013

Starting A Successful New York Biscotti Business

By Lila Barry


When you need an extra income, you may consider opening a New York biscotti business. This may seem a hard task to accomplish, but with the right knowledge, you have nothing to worry about. This is the reason this article is a good reading for those seeking to go this route.

You must first understand the industry you want to join before considering anything else. If you are like most people, who do not know how to bake, consider joining a pastry college. This will give you the opportunity to learn how produce quality biscotti that everyone will love. You also need to be trained on business management skills including customer care, record keeping, human resource management etc.

Acquire enough capital for the enterprise. Experts advise that you should come up with a business plan before anything else. The plan should clearly give approximations on the amount of money you need to begin with. Some sources of capital include personal savings, donations from family members or friends and bank loans. To get a business loan, you need to hit up the community banks in your area. They understand the potential of your area and more likely to approve your request.

It is also important to choose the right location for your business. A place hosting about 1000 to 2000 families is most appropriate to for your new venture. In choosing a location, you should consider the availability of a number of resources necessary for your enterprise. You want to ensure that there is enough water, power and human resources. It is also important to find out about rent and lease charges.

Recruit the right employees for your new venture. If you do not have the time, hire a local recruitment agency to get you some of the most qualified people in your area. They should have undergone formal training in pastry. They also need to have enough experience working in similar businesses if they must deliver. Go through the academic qualifications and credentials of all the candidates before hiring them.

When you are starting an enterprise, very few people are likely know about it. It is therefore important that you do proper marketing to create awareness. You can begin by mere word of mouth promotions through talking to friends and literally anyone you know. It is also recommended to develop a site for your company where other people can access your information. Encourage clients to give you their feedback so as to know where to improve on.

One of the things clients will look at when they visit your business is the how it is arranged. Ensure that all the chairs and tables are neatly arranged and well cleaned at all times. You also need to buy the right machines for the job to produce quality products. For a start, you do not have to procure new expensive equipment. There are many dealers of used bakery machines that can supply your requirements at affordable prices.

Differentiate yourself from other New York biscotti businesses operating around. You can do this by specializing in a unique range of products. For instance, you can deal in sugar free, egg-free and all-natural cakes. You may also want to consider targeting the vegetarian market by producing products that are friendly to them.




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